Category Management Blog
Good, well-thought-out podcast. I think it's refreshing to have an open debate about what I call "Category Management's little secret" - the desire, indeed the need, of the supplier to grow business and profits.
Good, well-thought-out podcast. I think it's refreshing to have an open debate about what I call "Category Management's little secret" - the desire, indeed the need, of the supplier to grow business and profits.
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