William of Ockham knew what he was talking about nearly 800 years ago but I reckon if he were alive today he could make a living consulting with retailers about consumer promotions.
"Occam's razor" (for which he is best known), states - to paraphrase it somewhat ! - that simpler things are better. Perhaps Morrisons and Tescos could have borne this in mind with their two latest promotions.
Tesco recently had two promotions running simultaneously on their spirits fixture. One was for "two selected spirits for £22" and the other was "two selected spirits for £25" (see pictures above). The two promotions were running at the same time, together on fixture, and with scarce information as to which selected spirits were in which offer. Confused ? I was.
The second is a "breakfast meal deal" from Morrisons - You buy a certain 6 (or is it 7, I couldn't quite work it out from the poster - see above) items and you get them for an all-in price of £4. It's a great promotion, but all the items involved are not together on one "meal deal" fixture, but are scattered the length and breadth of the store, each on its own fixture. How many people, I wonder, got to the till only to find out that they accidentally picked up "the wrong pack of bacon" or the "wrong pack of tomatoes".
Come back William, we need you !
